Microcer Ltd. is a hardware, hand tools, do-it-yourself tools and accessories distributor. We import many of our products from the manufacturers, do warehousing and product range management, then fulfill our customers' orders by our own transportation.
End customers are home consumers, agricultural, construction industry workers and handymen. These market segments are served by our retail and wholesale partners.
We have a broad range of products and our goal is to have a complete offer for all that the retailers might need.
Microcer Ltd. was founded in 1994 as a family enterprise. Its headquarters is located in Kanjiza, in the Northern part of Serbia.
The company, started with retailing, quickly expanded to wholesale trading and concentraded its efforts on growing as a distributor since then. With constant improvements, we have built competencies in our customer-supplier relationships, product range, warehousing and distribution of goods.
In our strategy we see the supply chain as a whole and work on innovative solutions to provide more value to our partners. Our goal as a distributor is to provide the end customers with the best price/value offering for the tools that they need.
Managing Director:
István Dukai
